{"title":"Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs","authors":"Michael Joshua Ayawei","doi":"10.4018/jeco.333612","DOIUrl":null,"url":null,"abstract":"This research examines the key factors of e-commerce adoption by South African and Nigerian B2B SMEs using a multi-perspective model that combines elements in the technological, organisational, and environmental contexts of the firms. Survey data for the research model were randomly collected; 700 were B2B SMEs in South Africa and Nigeria. A partial least squares structural equation model technique using the SmartPLS was applied to validate the measurement model and to assess the theorized relations. Results of the analysis showed that while some factors robustly predict the adoption of e-ecommerce by Nigerian and South African SMEs, other factors exclusively influenced either Nigerian B2B firms' adoption of e-commerce or South African B2B firms adoption of e-commerce. The findings highlight the importance of context-specific understanding of the drivers of e-commerce adoption among B2B firms in emerging African economies. It also outlines practical implications for promoting the adoption of e-commerce among B2B firms.","PeriodicalId":44349,"journal":{"name":"Journal of Electronic Commerce in Organizations","volume":null,"pages":null},"PeriodicalIF":0.9000,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Electronic Commerce in Organizations","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/jeco.333612","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This research examines the key factors of e-commerce adoption by South African and Nigerian B2B SMEs using a multi-perspective model that combines elements in the technological, organisational, and environmental contexts of the firms. Survey data for the research model were randomly collected; 700 were B2B SMEs in South Africa and Nigeria. A partial least squares structural equation model technique using the SmartPLS was applied to validate the measurement model and to assess the theorized relations. Results of the analysis showed that while some factors robustly predict the adoption of e-ecommerce by Nigerian and South African SMEs, other factors exclusively influenced either Nigerian B2B firms' adoption of e-commerce or South African B2B firms adoption of e-commerce. The findings highlight the importance of context-specific understanding of the drivers of e-commerce adoption among B2B firms in emerging African economies. It also outlines practical implications for promoting the adoption of e-commerce among B2B firms.
期刊介绍:
The mission of the Journal of Electronic Commerce in Organizations (JECO) is to provide comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive impacts of innovative e-commerce technologies and advances on organizations around the world. These impacts include those of e-commerce on consumer behavior, as well as on organizational behavior, organizational development, and organizational management. Additionally, the journal will broaden the overall body of knowledge regarding the human aspects of e-commerce technologies and utilization in modern organizations to assist researchers and practitioners to devise more effective systems for managing the human side of e-commerce in contemporary organizations.