Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs

Pub Date : 2023-11-08 DOI:10.4018/jeco.333612
Michael Joshua Ayawei
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Abstract

This research examines the key factors of e-commerce adoption by South African and Nigerian B2B SMEs using a multi-perspective model that combines elements in the technological, organisational, and environmental contexts of the firms. Survey data for the research model were randomly collected; 700 were B2B SMEs in South Africa and Nigeria. A partial least squares structural equation model technique using the SmartPLS was applied to validate the measurement model and to assess the theorized relations. Results of the analysis showed that while some factors robustly predict the adoption of e-ecommerce by Nigerian and South African SMEs, other factors exclusively influenced either Nigerian B2B firms' adoption of e-commerce or South African B2B firms adoption of e-commerce. The findings highlight the importance of context-specific understanding of the drivers of e-commerce adoption among B2B firms in emerging African economies. It also outlines practical implications for promoting the adoption of e-commerce among B2B firms.
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B2B中小企业采用电子商务的影响因素评估
本研究使用多视角模型考察了南非和尼日利亚B2B中小企业采用电子商务的关键因素,该模型结合了公司的技术、组织和环境背景等因素。研究模型的调查数据是随机收集的;700家是南非和尼日利亚的B2B中小企业。使用SmartPLS的偏最小二乘结构方程模型技术用于验证测量模型并评估理论关系。分析结果表明,虽然一些因素有力地预测尼日利亚和南非中小企业采用电子商务,但其他因素只影响尼日利亚B2B公司采用电子商务或南非B2B公司采用电子商务。研究结果强调了对新兴非洲经济体B2B公司采用电子商务的驱动因素进行具体背景理解的重要性。它还概述了促进B2B公司采用电子商务的实际意义。
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