Public relations recruitment as boundary-making: The client, the ‘fit’ and the disposability of diversity

IF 2.7 Q1 COMMUNICATION

Public Relations Inquiry Pub Date : 2023-11-09 DOI:10.1177/2046147x231210277

Lee Edwards, Sundeep Aulakh

引用次数: 0

Abstract

In this article we explore the ways in which specialist recruitment practices for the PR industry influence the pursuit of diversity in the profession. Drawing on interviews from an exploratory study of specialist PR recruitment in the UK, we combine Abbott’s theory of boundary-making between professional fields with existing research on the exclusionary dynamics of recruitment in professions, to explain how PR recruitment consolidates the focus on client and candidate ‘fit,’ and is likely to work in favour of preserving the dominance of middle-class, white and gendered identities in the profession. In this context, diversity is perceived as a risk rather than an opportunity and becomes a casualty of professional logic.

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公共关系招聘作为边界制定:客户，“适合”和多样性的可处置性

在本文中，我们将探讨公关行业的专业招聘实践如何影响该行业对多样性的追求。通过对英国专业公关招聘的探索性研究访谈，我们将雅培的专业领域边界划分理论与现有的专业招聘排他动态研究结合起来，解释了公关招聘如何巩固对客户和候选人“契合度”的关注，并可能有利于保持中产阶级、白人和性别身份在该行业的主导地位。在这种情况下，多样性被认为是一种风险，而不是机会，并成为专业逻辑的牺牲品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.