Online festival experiences, eventscapes and cultural value: insights on the dilemmas faced by two South African festivals during COVID-19

IF 2.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Jen Snowball, Delon Tarentaal, Fiona Drummond, Roberta Comunian, Jonathan Gross
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Abstract

ABSTRACTAs in many countries, lockdown measures to control the COVID-19 pandemic in South Africa resulted in the large-scale cancellation of cultural festivals. To preserve business continuity, many festivals shifted to online events to continue providing value for audiences, sponsors and artists. This paper focuses on the experiences of two of the oldest and largest mixed festivals in the country: The National Arts Festival and the Klein Karoo Nationale Kunstefees. Both festivals adapted by shifting online, necessitating significant programme, business model, and management innovation. Using the framework provided by the literature on visitor leisure experiences and e-eventscapes, the paper questions how arts festivals have achieved new e-eventscapes alongside providing online cultural programming. The paper uses a mixed methods research approach to analyse the experiences of festival managers and audiences in the differing approaches developed by the two festivals. Theoretical and practical implications from the study are discussed in the conclusions.KEYWORDS: FestivalsCOVID-19onlineeventscapeadaptationexperiences Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 Using an average exchange rate for 2019 of R14.45 to the US$.2 Using an average exchange rate for 2018 of R13.25 to the US$.3 Living Standards Measures (LSMs) is an index based on household income, facilities and ownership of certain consumer goods. It was developed by the South African Advertising Research Foundation (SAARF) and is used extensively for market segmentation. A full description of what it includes is available here: http://www.saarf.co.za/lsm/lsms.asp.4 The average South African Rand (ZAR) to US Dollar exchange rate in 2020 was 16.47 which is what is used here to translate Rands into Dollar amounts.Additional informationFundingThis research was funded by a grant from the Arts and Humanities Research Council, UK, for a project entitled ‘Future Festivals South Africa: Possibilities for the Age of COVID-19’ [Grant Ref: AH/V008307/1].
在线节日体验、活动场景与文化价值:新冠疫情期间南非两个节日面临的困境洞察
与许多国家一样,南非为控制新冠肺炎疫情而采取的封锁措施导致文化节大规模取消。为了保持业务连续性,许多音乐节转向在线活动,继续为观众、赞助商和艺术家提供价值。本文重点介绍了该国历史最悠久、规模最大的两个混合节日:国家艺术节和克莱因卡鲁国家艺术节的经历。这两个节日都转向了网络,需要重要的节目、商业模式和管理创新。利用关于游客休闲体验和电子事件场景的文献提供的框架,本文质疑艺术节如何在提供在线文化节目的同时实现新的电子事件场景。本文采用混合方法研究的方法,分析了两个节日在不同的方法中,节日管理者和观众的经验。在结论部分讨论了本研究的理论和实践意义。披露声明作者未报告有潜在的利益冲突。注1使用2019年的平均汇率为14.45兰特兑换0.2美元以2018年13.25兰特兑0.3美元的平均汇率计算生活标准指数(LSMs)是根据家庭收入、设施和某些消费品的拥有率而编制的指数。它是由南非广告研究基金会(SAARF)开发的,广泛用于市场细分。在这里可以获得有关其内容的完整描述:http://www.saarf.co.za/lsm/lsms.asp.4 2020年南非兰特(ZAR)对美元的平均汇率为16.47,这是这里用于将兰特转换为美元金额的汇率。本研究由英国艺术与人文研究委员会资助,项目名为“未来的南非节日:COVID-19时代的可能性”[资助号:AH/V008307/1]。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Annals of Leisure Research
Annals of Leisure Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.30
自引率
10.50%
发文量
30
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