Research on Tourism Language Landscape in Gulongzhong Scenic Area—Based on Place Semiotics and Cultural Capital Theory

Abstract

Tourism planning and development are deeply rooted in the cultural soil, where cultural demands and resources serve as the driving force behind the development of tourist destinations. Language landscapes, as social symbols in public spaces, play a significant role in conveying historical and cultural information as well as economic value. The construction and analysis of language land-张玉蓉