The Contribution of Online and Offline Travel Agent Reservations to Increase Room Occupancy at The Westin Resort Nusa Dua, Bali

International Journal of Travel Hospitality and Events Pub Date : 2023-10-24 DOI:10.56743/ijothe.v2i3.303

None Ni Luh Ayu Feby Handayani, None I Ketut Sutama, None Ni Putu Wiwiek Ary Susyarini, None Putu Yunita Wacana Sari, None I Made Sudiarta

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Abstract

Purpose: This research focuses on the contribution of room reservations and occupancy. The problem under investigation is to compare the contributions of online and offline travel agents to room occupancy. This study aimed to determine the magnitude and comparison of the gift of online and offline travel agents to room occupancy at The Westin Resort Nusa Dua, Bali. Research methods: Data were collected using observation, documentation, and a literature study with a quantitative and qualitative descriptive approach. Results and discussion: The results of this study indicate that in 2018 online travel agents contributed 36,88% and offline travel agents contributed 23.74% of the total room occupancy for a year, 78.95%; in 2019, online travel agents contributed 38.55%, and offline travel agents contributed 24.69% of the total room occupancy for a year 84.39%, and in 2020 online travel agents contributed 34.04% and offline travel agents contributed 23.34% of the total room occupancy for a year 19.25%. Implication: Based on that, it shows that reservations through online travel agents have a more significant contribution than offline travel agents. Online and offline Travel Agents with the most dominant assistance were Citrip, with a 9% donation, and Kliknbook and Mandira, contributing 3%. During the COVID-19 pandemic, the gift of online and offline travel agents decreased significantly due to many cancellations. Keywords: reservation, online travel agent, offline travel agent, room occupancy.

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在线和线下旅行社预订对提高巴厘岛努沙杜瓦威斯汀度假酒店客房入住率的贡献

目的:本研究的重点是客房预订和入住率的贡献。正在调查的问题是比较线上和线下旅行社对客房入住率的贡献。本研究旨在确定在线和线下旅行社对巴厘岛努沙杜瓦威斯汀度假酒店客房入住率的影响程度和比较。研究方法:采用观察法、文献法和定量定性描述性文献法收集资料。结果与讨论:本研究结果表明，2018年在线旅行社占全年客房入住率的36.88%，线下旅行社占全年客房入住率的23.74%，为78.95%;2019年，在线旅行社占全年客房入住率的38.55%，线下旅行社占全年客房入住率的24.69%;2020年，在线旅行社占全年客房入住率的34.04%，线下旅行社占全年客房入住率的23.34%。含义:基于此，表明在线旅行社预订的贡献比线下旅行社更显著。提供援助最多的在线和线下旅行社是携程(9%)，Kliknbook和Mandira(3%)。在新冠肺炎疫情期间，由于取消订单较多，线上和线下旅行社的礼物大幅减少。关键词:预订，在线旅行社，线下旅行社，客房入住率。

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International Journal of Travel Hospitality and Events

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