From Tragedy to Activism: Publics’ Emotions, Efficacy, and Communicative Action on Twitter in the Case of the 2017 Las Vegas Mass Shooting

IF 2.3 Q1 COMMUNICATION

International Journal of Strategic Communication Pub Date : 2023-10-24 DOI:10.1080/1553118x.2023.2209557

Jo-Yun Li, Taylor Jing Wen

引用次数: 0

Abstract

ABSTRACTGuided by the Anger Activism Model and pain and loss activism literature, this study analyzes online public discussion in a particular case of activism on social media (i.e., the 2017 Las Vegas mass shooting). On the basis of the content analysis of 4,611 tweets, this study explored the role of emotions as well as efficacy beliefs in engaging people in online political conversations during pain and loss events. Key insights about the joint effects of emotion and efficacy in activism communication provide communication practitioners and advocacy groups with more informative approaches to strategically communicate with activist publics in the online environment. Disclosure statementNo potential conflict of interest was reported by the authors.

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从悲剧到行动主义:2017年拉斯维加斯大规模枪击事件中公众在Twitter上的情绪、效能和沟通行为

摘要本研究以愤怒行动主义模型(Anger Activism Model)和痛苦与损失行动主义(pain and loss Activism)文献为指导，分析社交媒体行动主义个案(即2017年拉斯维加斯大规模枪击案)中的网络公众讨论。在对4611条推文进行内容分析的基础上，本研究探讨了在痛苦和损失事件中，情绪和功效信念在让人们参与在线政治对话中的作用。关于行动主义传播中情感和效能的共同作用的关键见解，为传播从业者和倡导团体提供了更多信息的方法，以便在网络环境中与行动主义公众进行战略性沟通。披露声明作者未报告潜在的利益冲突。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Strategic Communication Social Sciences-Sociology and Political Science

CiteScore

3.40

自引率

0.00%

发文量

期刊介绍： The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.