Exploring the User's Perception of Updates in Intelligent Systems

Abstract

With the rapid advancements in artificial intelligence and connected systems, understanding users' perceptions becomes crucial. This study delved into the "Perception of Updates" in intelligent systems, combining expert and user interviews to elucidate the various facets of perceived system upgrades.For a deeper dive, semi-structured interviews were carried out with experts and users alike. The expert group consisted of professionals from diverse fields, including user experience, product design, intelligent vehicle design, voice system specialists, and academics, all of whom have substantial experience in the domain. Key insights from these sessions ranged from the evaluation of intelligent product upgrades to discerning design recommendations under perceived enhancements.On the other hand, user interviews engaged 20 users with experience in using intelligent products. The focal point here was their experiences and recall of moments when they distinctly perceived an update or progression in the intelligence of the systems they used.Emerging from these interviews were structural analyses of the perception of updates. Three primary dimensions were discerned: enhancement of perceived functions, addition of new functions, and perceived evolutionary capabilities of the system. Notably, there were also implications on the effects of this perception. Positive outcomes included increased trust in the product, heightened purchase intentions, brand loyalty, a sense of security, and a propensity to recommend the product to peers. Interestingly, among user interviewees, the perception most significantly influenced product recommendations and brand loyalty. Meanwhile, experts highlighted the implications on brand loyalty and trust, reinforcing the intrinsic link between perceived updates and continued user engagement. However, there were also potential drawbacks to consider, such as concerns over privacy and perceived threats, though these were less frequently mentioned.This study highlights the importance of understanding user perceptions of system updates, offering valuable insights for improving user experience in modern technology.