Ready or Not, Generative AI Is Here to Stay

IF 2.1 4区管理学 Q3 BUSINESS

Journal of Advertising Research Pub Date : 2023-09-01 DOI:10.2501/jar-2023-019

Colin Campbell

引用次数: 0

Abstract

![Figure][1] The emergence of ChatGPT has thrust discussion of generative artificial intelligence (AI) into the mainstream. Although it is only one example of a host of new AI tools that are entering the market, the accessibility and power of ChatGPT has sparked both excitement and concern.

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是否准备好，生成人工智能将继续存在

[图]ChatGPT的出现将生成式人工智能(AI)的讨论推向了主流。虽然这只是众多新人工智能工具进入市场的一个例子，但ChatGPT的可访问性和强大功能引发了兴奋和担忧。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Advertising Research Multiple-

CiteScore

4.20

自引率

12.00%

发文量

期刊介绍： The ARF is the preeminent professional organization in the field of advertising, market and media research. Its combined membership represents more than 325 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.