Sustainable Tourism: Effect of Destination Image on Loyalty Customers

Q3 Economics, Econometrics and Finance

Journal of Environmental Management and Tourism Pub Date : 2023-09-29 DOI:10.14505/jemt.v14.6(70).24

Siti ZAKIAH, Muhammad Yusuf ALHADIHAQ

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引用次数: 0

Abstract

This study investigates the relationship between factors affecting consumer loyalty, namely destination image, which includes environmental and socioeconomic pictures. Customer engagement is the intermediary in indirect testing. The goal of exploring Indonesian tourist locations as global tourist destinations should be worthwhile in the eyes of visitors or customers. This study determines that the perception of a place with local knowledge that applies to every Indonesian region has its allure. The data utilized in this study is primary data collected from respondents using questionnaires with stand-alone items. Foreign and domestic tourist industry participants and those with direct stake in tourism policy make up the research respondents. According to data analysis employing factor analysis, the environmental image positively impacted consumer loyalty. Customer loyalty is unaffected by socioeconomic status. However, after doing indirect research via consumer involvement, it was discovered that environmental and socioeconomic pictures positively impact customer loyalty.

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可持续旅游:目的地形象对忠诚顾客的影响

本研究探讨影响消费者忠诚度的因素，即目的地形象之间的关系，目的地形象包括环境形象和社会经济形象。客户参与是间接测试的中介。在游客或顾客的眼中，将印尼旅游景点开发为全球旅游目的地的目标应该是值得的。这项研究确定，一个地方的地方知识适用于每一个印尼地区的看法有其吸引力。本研究中使用的数据是使用带有独立项目的问卷从受访者收集的原始数据。调查对象包括国内外旅游行业参与者和对旅游政策有直接利害关系的人。采用因子分析法进行数据分析，发现环境形象正向影响消费者忠诚度。顾客忠诚度不受社会经济地位的影响。然而，通过消费者参与进行间接研究后，发现环境和社会经济图景对顾客忠诚度有正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Environmental Management and Tourism Economics, Econometrics and Finance-Economics and Econometrics

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期刊介绍： Journal of Environmental Management and Tourism is an interdisciplinary research journal, aimed to publish articles and original research papers that should contribute to the development of both experimental and theoretical nature in the field of Environmental Management and Tourism Sciences. Journal will publish original research and seeks to cover a wide range of topics regarding environmental management and engineering, environmental management and health, environmental chemistry, environmental protection technologies (water, air, soil), pollution reduction at source and waste minimization, energy and environment, modeling, simulation and optimization for environmental protection; environmental biotechnology, environmental education and sustainable development, environmental strategies and policies, etc. This topic may include the fields indicated above, but are not limited to these. Authors are encouraged to submit high quality, original works that discuss the latest developments in environmental management research and application with the certain scope to share experiences and research findings and to stimulate more ideas and useful insights regarding current best-practices and future directions in Environmental Management.