Selection of Logistics Distribution Channels for Final Product Delivery: FUCOM-MARCOS Model

Abstract

An analytical approach was adopted to ascertain the optimal distribution channel for Bingo LLC's final products, deploying a multifaceted decision-making framework that incorporated the Full Consistency Method (FUCOM) and Measurement of Alternatives and Ranking according to the Compromise Solution (MARCOS) methodologies. Weighting coefficients essential for distribution channel selection were derived using FUCOM, informed by responses to a meticulously designed questionnaire administered to experts from distinct Bingo LLC branches in Maglaj and Kraševo. The gathered data, reflecting a range of pertinent criteria, facilitated the computation of weighting coefficients via the FUCOM technique within a Microsoft Excel environment. These coefficients were subsequently employed in the execution of the MARCOS method to determine the hierarchical positioning of the potential alternatives. This process culminated in the identification of the most advantageous distribution channel alternative for the company. The overarching aim of this analysis was to elucidate the most efficacious distribution channel strategy to enhance Bingo LLC's business operations, underpinned by the hypothesis that proficient management of distribution channels is a critical determinant of commercial success. The implications of this research extend to the broader field of trade, highlighting the significance of strategic distribution channel management. This study stands as a testament to the application of decision-making models in operational enhancements and contributes to the existing body of knowledge with empirical evidence from the case of Bingo LLC.