Innovative Development of Cross-cultural Communication of Folk Art and Resource Personalized Recommendation Algorithm in the Context of Intangible Cultural Heritage

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Abstract

With the rapid development of Internet technology, many people have acquired a lot of knowledge through online learning. However, the huge amount of information on the Internet makes it difficult for learners to find the learning resources they need in a timely and efficient manner. Therefore, in teaching technology, personalized recommendation technology has been paid more and more attention by people. The rapid development of today’s society and the country’s high emphasis on folk art have created rich conditions for the contemporary inheritance of folk art in the context of intangible cultural heritage, and opened up new development ideas. Starting from new ideas, new cultural environment, new media, new technologies and new achievements, this paper points out that folk art in the context of intangible cultural heritage should break the traditional concept and reform the way of inheritance; the power of network, market and government is fully utilized; new technologies are applied rationally, the superb skills of the ancestors are inherited, exchanges and cooperation are continued to be strengthened, advanced experience at abroad is used for reference, and new development models are created. At present, in the process of inheritance, folk art is in a passive state, that is, the demise and variation of cultural subjects. Therefore, both sides would like to see the goal of economic stability, social harmony and cultural prosperity through the exchange of ideas of “harmony but difference”, to explore cultural innovations between cultures of various countries, to cultivate the ability of dialogue and consultation, and to achieve economic stability, social harmony and cultural prosperity. The survey shows that the sharing of traditional folk art is only up to 78% due to the limitation of dissemination or geographical restrictions, and the dissemination ability is relatively low, while the shareability of modern art is as high as 90% in recent years. At the same time, traditional folk art is rarely innovated and cannot meet the needs of social development. The emergence of modern art has provided support for the inheritance of folk art, and now the innovation ability has reached 80%. Incorporating folk art into modern art while retaining its characteristics and making it popular will be a more suitable inheritance path.
非物质文化遗产背景下民间艺术跨文化传播的创新发展与资源个性化推荐算法
随着互联网技术的快速发展,许多人通过在线学习获得了很多知识。然而,互联网上海量的信息使得学习者很难及时、高效地找到自己需要的学习资源。因此,在教学技术中,个性化推荐技术越来越受到人们的重视。当今社会的快速发展和国家对民间艺术的高度重视,为民间艺术在非物质文化遗产背景下的当代传承创造了丰富的条件,开辟了新的发展思路。本文从新观念、新文化环境、新媒体、新技术、新成果等方面出发,指出非物质文化遗产背景下的民间艺术要打破传统观念,改革传承方式;充分发挥网络、市场和政府的力量;合理应用新技术,继承先人的精湛技艺,继续加强交流合作,借鉴国外先进经验,创造新的发展模式。目前,民间艺术在传承过程中处于被动状态,即文化主体的消亡和变异。因此,双方希望通过“和而不同”的思想交流,实现经济稳定、社会和谐、文化繁荣的目标,探索各国文化之间的文化创新,培养对话协商的能力,实现经济稳定、社会和谐、文化繁荣。调查显示,由于传播的限制或地域的限制,传统民间艺术的共享性仅达78%,传播能力相对较低,而现代艺术的共享性近年来高达90%。同时,传统民间艺术缺乏创新,已不能适应社会发展的需要。现代艺术的出现为民间艺术的传承提供了支撑,现在的创新能力已经达到80%。将民间艺术融入现代艺术,同时保留其特色,使其大众化,将是一条更为合适的传承路径。
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