Rewarding Honesty: An Incentive Mechanism to Promote Trust in Blockchain-Based E-commerce

IF 1.4 Q3 ECONOMICS
David Lee Kuo Chuen, Yang Li, Weibiao Xu
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Abstract

Building trust is a difficult task among strangers over a network. This is because fraud happens when the temptation to cheat becomes greater than the rewards of staying honest. The enormous growth of e-commerce has resulted in cheating and fraud becoming increasingly important issues. Advocates for blockchains argue that this new technology can effectively eliminate misconduct and promote trust among participants. However, recent field experimental studies show that fraud still exists in the blockchain-based marketplace. This article suggests a new design for the arbitration process. A trusted third party is given the right to resolve disputes and reward blockchain cryptographic tokens to honest users. We show that the optimal strategies of individual users involve delivering quality items as described and leaving honest reviews about purchased items.
诚信奖励:区块链电子商务中促进信任的激励机制
在网络上的陌生人之间建立信任是一项艰巨的任务。这是因为当欺骗的诱惑大于保持诚实的回报时,欺诈就会发生。电子商务的巨大增长导致欺骗和欺诈成为越来越重要的问题。区块链的倡导者认为,这种新技术可以有效地消除不当行为,促进参与者之间的信任。然而,最近的实地实验研究表明,在基于区块链的市场中,欺诈仍然存在。本文提出了一种仲裁过程的新设计。受信任的第三方有权解决争议,并将区块链加密令牌奖励给诚实的用户。我们表明,个人用户的最佳策略包括按照描述交付高质量的商品,并对购买的商品留下诚实的评论。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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11
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5 weeks
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