UKRAINIAN ENTREPRENEURSHIP IN THE CONDITIONS OF WAR: ECONOMIC CHALLENGES, THREATS AND OPPORTUNITIES

Abstract

Goal. The article is devoted to highlighting the state of Ukrainian entrepreneurship in the conditions of war through the prism of defining economic challenges, threats and opportunities. Method. To achieve the goal of the research, general scientific and special methods of cognition were used. In the work, methods of analysis and synthesis were applied in assessing the state of entrepreneurship in Ukraine; grouping, comparison and generalization when analyzing existing initiatives to support entrepreneurship in wartime; methods of graphical and tabular display of research results. Results. The state of entrepreneurship in Ukraine is defined and the main directions of business entities' activities in the pre-war period are indicated. The consequences of the impact of the war are characterized, in particular, regarding changes in the quantitative composition of active business entities and the results of their work in the conditions of a full-scale war. The main threats and problems of the modern development of entrepreneurship are highlighted. Scientific novelty. Using a systematic approach in evaluating existing initiatives to support Ukrainian entrepreneurship in the conditions of martial law, it is proposed to use a comprehensive approach in finding optimal ways to minimize and overcome existing problems and to determine priority measures for the restoration of business activity of business entities, their adaptation to atypical conditions and effective development in the post-war period. Practical significance. It is noted that a number of separate initiatives at the level of regional state administrations and city councils, which complement state programs, have been developed and implemented to support the development of Ukrainian entrepreneurship in wartime conditions. It was determined that donor support and initiatives of private companies and foundations are no less important in terms of scope and value. In general, entrepreneurship support should be implemented comprehensively, because a quick positive effect can be achieved only by implementing various measures and combining the efforts of individual support groups (state, local, donor and private). In general, it is determined that new programs aimed at supporting the revival of business activity of business entities should stimulate them to implement more innovative and sustainable practices that cover the principles of circular and green economy, reducing the energy intensity of production and promoting cooperation.