Understanding the Continuance Participation of Enterprise Social Media Using the Self-Determined Theory

IF 4.5 3区管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of Global Information Management Pub Date : 2023-10-25 DOI:10.4018/jgim.332412

Lin Huang, Zhenhua Yang, Jihui Shi, Shengjun Wang, Daqing Zheng

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引用次数: 0

Abstract

Enterprise social media (ESM) technologies are increasingly adopted by organizations to improve organizational processes. Since ESM can afford high communication visibility, employees may be afraid of being supervised. Drawing from self-determination theory, this paper examined how communication visibility moderates the process from two types of motivations (i.e., autonomous motivation and controlled motivation) to employees' subsequent participation provision. Factor-based structural equation modeling was used to analyze a recall-based sample, including 358 employees who are using an ESM tool named DingTalk, within their organizations. The results revealed that autonomous/controlled motivation could indirectly increase/decrease continuance participation intention by positive affect. Also, communication visibility can undermine the positive effects of autonomous motivation and then continuance participation intention. These findings suggest the necessity of stimulating ESM participation with autonomous motivation and balancing the communication visibility afforded by ESM.

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用自我决定理论理解企业社交媒体的持续参与

企业社会媒体(ESM)技术被越来越多的组织采用来改进组织流程。由于ESM可以提供高可见度的沟通，员工可能会害怕被监督。本文从自我决定理论出发，考察了沟通可见性如何调节两种动机(即自主动机和受控动机)到员工后续参与规定的过程。采用基于因子的结构方程模型分析了一个基于召回的样本，其中包括358名员工，他们在他们的组织内使用一个名为钉钉的ESM工具。结果表明，自主/控制动机可以通过积极情绪间接增加/减少持续参与意愿。沟通可见性会破坏自主动机的积极作用，进而破坏持续参与意愿。这些发现表明，有必要以自主动机刺激员工的ESM参与，并平衡ESM提供的沟通可见性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Global Information Management INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

5.80

自引率

14.90%

发文量

118

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