DO ENVIRONMENTAL COMMITMENT AND INNOVATION INFLUENCE EXPORT INTENSITY? FIRM-LEVEL EVIDENCE FROM TUNISIA

IF 1.3 Q3 MANAGEMENT

International Journal of Innovation Management Pub Date : 2023-10-09 DOI:10.1142/s1363919623500263

HANEN SDIRI

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引用次数: 0

Abstract

This study examines the influence of environmental commitment (EC) on Tunisian firms’ export intensity and utilising the resource-based view (RBV) framework. Using firm-level data from the 2020 World Bank Enterprise Survey (WBES), it explores the direct and indirect effects of EC on export intensity through product and process innovation. The findings highlight that EC plays a crucial role in fostering both product and process innovation, underscoring its strategic significance in driving overall innovation within firms. Additionally, EC and product innovation are identified as key factors positively contributing to exports, emphasising the importance of a strong EC orientation and a focus on product innovation for enhancing export activities. Notably, the presence of quality certification influences the relationship between EC and process innovation, weakening the impact of EC in that context. This finding underscores the nuanced dynamics between EC, process innovation, and quality certification. Overall, this study highlights EC as a strategic approach for enhancing firm innovation and promoting export orientation, providing empirical evidence and insights derived from the specific context of Tunisia. Embracing EC and aligning it with innovation and export strategies enables firms and policymakers to foster sustainable growth, enhance competitiveness, and contribute to a greener and more inclusive future.

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环境承诺和创新是否影响出口强度?来自突尼斯公司层面的证据

本研究利用资源基础观点(RBV)框架考察了环境承诺(EC)对突尼斯企业出口强度的影响。本文利用2020年世界银行企业调查(WBES)的企业层面数据，探讨了电子商务通过产品和工艺创新对出口强度的直接和间接影响。研究结果强调，电子商务在促进产品和工艺创新方面发挥着至关重要的作用，强调了其在推动企业整体创新方面的战略意义。此外，电子商务和产品创新被确定为积极促进出口的关键因素，强调了强有力的电子商务导向和注重产品创新对加强出口活动的重要性。值得注意的是，质量认证的存在影响了电子商务与过程创新之间的关系，削弱了电子商务在这一背景下的影响。这一发现强调了EC、过程创新和质量认证之间微妙的动态关系。总体而言，本研究强调了电子商务作为加强企业创新和促进出口导向的战略途径，提供了来自突尼斯具体背景的经验证据和见解。拥抱电子商务并将其与创新和出口战略相结合，使企业和政策制定者能够促进可持续增长，提高竞争力，并为更绿色、更包容的未来做出贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Innovation Management MANAGEMENT-

CiteScore

3.70

自引率

14.30%

发文量

期刊介绍： The International Journal of Innovation (IJIM) is the official journal of the International Society of Professional Innovation Management (ISPIM). Both the IJIM and ISPIM adopt a multi-disciplinary approach to addressing the many challenges of managing innovation, rather than a narrow focus on a single aspect such as technology, R&D or new product development. Both are also international, inclusive & practical, and encourage active interaction between academics, managers and consultants.