FACTORS INFLUENCING TOURIST SATISFACTION WITH AGRITOURISM IN THE MEKONG DELTA, VIETNAM

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-09-29 DOI:10.30892/gtg.49315-1099

Nguyen Truong SON, Quoc Nghi NGUYEN, Thi Hong Loc HOANG

引用次数: 0

Abstract

The Mekong Delta, Vietnam possesses great potential and advantages for developing agritourism. To ensure the sustainable development of agritourism, enhance service quality, and improve tourist satisfaction are essential. This study aims to identify the factors influencing tourist satisfaction with agritourism in the Mekong Delta. Data were collected using a quota sampling method, with a sample size of 228 tourists who had visited and experienced agritourism in the Mekong Delta, Vietnam. A mixed-method approach combining qualitative and quantitative research was used to test research hypotheses. By applying structural equation modeling (SEM), the study demonstrated that local culture, natural landscape, novelty, assurance, tourism human resources, and perceived value positively influenced tourist satisfaction with agritourism in the Mekong Delta. Among these factors, the natural landscape had the most impact on tourist satisfaction with agritourism in the Mekong Delta.

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越南湄公河三角洲农业旅游游客满意度的影响因素

越南湄公河三角洲地区具有发展农业的巨大潜力和优势。要保证农业旅游业的可持续发展，提高服务质量，提高游客满意度是必不可少的。本研究旨在找出影响湄公河三角洲地区游客对农业旅游满意度的因素。数据采用配额抽样方法收集，样本规模为228名在越南湄公河三角洲参观和体验过农业旅游的游客。采用定性和定量研究相结合的混合方法对研究假设进行检验。运用结构方程模型(SEM)研究发现，当地文化、自然景观、新颖性、安全感、旅游人力资源和感知价值正向影响湄公河三角洲地区游客对农业旅游的满意度。其中，自然景观对湄公河三角洲游客农业旅游满意度的影响最大。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.