(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative Ads

Abstract

Previous articleNext article No Access(Un)Bothered by the Story’s Ambiguity: How Individual Differences in Consumers’ Need for Closure Affect Transportation and Brand Attitude in Narrative AdsMatthias Glaser, Yung Kyun Choi, and Hans BaumgartnerMatthias Glaser Search for more articles by this author , Yung Kyun Choi Search for more articles by this author , and Hans Baumgartner Search for more articles by this author PDFPDF PLUS Add to favoritesDownload CitationTrack CitationsPermissionsReprints Share onFacebookTwitterLinkedInRedditEmailPrint SectionsMoreDetailsFiguresReferencesCited by Journal of the Association for Consumer Research Just Accepted Sponsored by the Association for Consumer Research Article DOIhttps://doi.org/10.1086/727833 HistoryAccepted August 23, 2023 © 2023 The Association for Consumer Research. All Rights reserved.PDF download Crossref reports no articles citing this article.