DIGITAL BANKING AND THE PENETRATION OF FINTECH TECHNOLOGIES IN THE BANKING INDUSTRYЧIN THE DIGITAL AGE

Abstract

The article discusses the factors in the development of digital banking. Particular attention is paid to the penetration of fintech into the banking sector as a guarantee of maintaining the competitiveness of banks in the digital age. The foreign experience of digital transformation of traditional banks is considered, its stages are highlighted. The significant growth potential of digitalization of the Russian banking sector is shown.