Effect Of Product Quality, Brand Trust, and Brand Image on The Brand Loyalty of Aqua

Laily Faricha Nikmah, None Rina Rosia
{"title":"Effect Of Product Quality, Brand Trust, and Brand Image on The Brand Loyalty of Aqua","authors":"Laily Faricha Nikmah, None Rina Rosia","doi":"10.56897/iefr.v2i2.30","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the effect of product quality, brand trust and brand image on the brand loyalty of AQUA. The population in this study is AQUA consumers in Central Java. Determination sample, using Cochrane formula, as many as 105 respondentsz. The data analysis method used is multiple linear regression. results study shows that product quality has a positive and significant effect on brand loyalty, then brand trust has a positive and significant effect on brand loyalty and brand image also has a positive and significant effect on brand loyalty. Meanwhile, product quality and brand trust simultaneously have a significant effect on brand loyalty, but brand image does not have a significant effect on brand loyalty for packaged drinking water products with the AQUA brand. Keywords: Product Quality, Brand Trust, Brand Image, Brand loyalty","PeriodicalId":500674,"journal":{"name":"International Economic and Finance Review","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Economic and Finance Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56897/iefr.v2i2.30","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

This study aims to analyze the effect of product quality, brand trust and brand image on the brand loyalty of AQUA. The population in this study is AQUA consumers in Central Java. Determination sample, using Cochrane formula, as many as 105 respondentsz. The data analysis method used is multiple linear regression. results study shows that product quality has a positive and significant effect on brand loyalty, then brand trust has a positive and significant effect on brand loyalty and brand image also has a positive and significant effect on brand loyalty. Meanwhile, product quality and brand trust simultaneously have a significant effect on brand loyalty, but brand image does not have a significant effect on brand loyalty for packaged drinking water products with the AQUA brand. Keywords: Product Quality, Brand Trust, Brand Image, Brand loyalty
产品质量、品牌信任和品牌形象对Aqua品牌忠诚度的影响
本研究旨在分析产品质量、品牌信任和品牌形象对AQUA品牌忠诚度的影响。本研究中的人群是中爪哇的AQUA消费者。测定样本,采用Cochrane公式,多达105名受访者。使用的数据分析方法是多元线性回归。结果研究表明,产品质量对品牌忠诚有正向显著影响,其次是品牌信任对品牌忠诚有正向显著影响,品牌形象对品牌忠诚也有正向显著影响。同时,产品质量和品牌信任同时对品牌忠诚有显著影响,而AQUA品牌包装饮用水产品的品牌形象对品牌忠诚的影响不显著。关键词:产品质量,品牌信任,品牌形象,品牌忠诚度
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信