A Study on the Effects of the Internal Marketing of Train Crews on the Organizational Trust, Intrinsic Job Satisfaction, and Organizational Citizenship Behavior : Focusing on KORAIL Tourism Development

Abstract

This study was conducted to identify the influence relationship between Internal Marketing, Organizational Trust, Intrinsic Job Satisfaction, and Organizational Citizenship Behavior of Train crews and to present practical measures on the management strategy and development direction of KORAIL Tourism Development. To achieve the objectives, the relationship between the literature on Internal Marketing and the factors was reviewed, and empirical research was conducted on the perception of Train crews on the research topic. As a result of the survey, a positive influence relationship was confirmed between variables such as Internal Marketing, Organizational Trust, Intrinsic Job Satisfaction, and Organizational Citizenship Behavior of Train crews. This study presents operational implications for the marketing management aspect of the human resources of train crews.