COMBINATION STRATEGY AND ORGANIZATIONAL PERFORMANCE OF LISTED COMMERCIAL BANKS IN KENYA

RACHEAL RATEMO, OSIEKO MATTI, PhD, OSIEKO MATTI, PhD
{"title":"COMBINATION STRATEGY AND ORGANIZATIONAL PERFORMANCE OF LISTED COMMERCIAL BANKS IN KENYA","authors":"RACHEAL RATEMO, OSIEKO MATTI, PhD, OSIEKO MATTI, PhD","doi":"10.61426/sjbcm.v10i3.2703","DOIUrl":null,"url":null,"abstract":"This study examined the influence of financing strategy, banking innovations, relationship marketing and human capital focus on organizational performance of listed commercial banks in Kenya. The study adopted descriptive survey design. Self-administered structured questionnaires (closed ended questions) were utilized. The study found that the four independent variables (financing strategy, relationship marketing, banking innovations and human resource focus) significantly influenced organizational performance of listed commercial banks in Kenya. The study concluded that first, a well-crafted and effectively implemented financing strategy can enhance organizational performance of listed commercial banks in Kenya. Secondly, consistent application of relationship marketing approaches like bonding with customers, winning brand trust, reciprocity and swift conflict resolutions can attract and retain a significant customer base that can enhance performance of listed commercial banks. Thirdly, timely adoption of viable banking innovations can lead to a significant improvement in the organizational performance of listed commercial banks. Fourthly, commercial banks’ commitment to human resource attributes that can motivate employees to work extra hard for the overall organizational performance of banks. The study recommended that first, finance managers of listed commercial banks should craft a feasible financing strategy that viably realize significant contribution to the bank’s performance. Secondly customer service officers should consistently apply relationship marketing approaches like bonding, winning brand trust, reciprocity and swift conflict resolutions, to attract and retain a considerable customer base that can significantly enhance the performance of the bank. Thirdly, innovators in the banking sector should timely roll out viable banking innovations to cut operational costs and enable listed commercial banks realize a significant improvement in their organizational performance. Fourthly, the banks’ top management team should concisely focus on human services so as to attract and retain high flier and talented employees that can steer listed commercial banks to superior organizational performance. For further research, a similar study can be done on all commercial banks in Kenya so as to compare empirical findings and a similar study can be replicated on Micro Finance Institutions and deposit taking Saccos so as to compare empirical findings. Key Words: Finance, Banking Innovations, Relationship Marketing, Human Capital Focus , Commercial Banks CITATION : Ratemo, R., & Osieko,M. (2023). Combination strategy and organizational performance of listed commercial banks in Kenya. The Strategic Journal of Business & Change Management, 10 (3), 236 – 251.","PeriodicalId":22086,"journal":{"name":"Strategic Journal of Business & Change Management","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Strategic Journal of Business & Change Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.61426/sjbcm.v10i3.2703","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

This study examined the influence of financing strategy, banking innovations, relationship marketing and human capital focus on organizational performance of listed commercial banks in Kenya. The study adopted descriptive survey design. Self-administered structured questionnaires (closed ended questions) were utilized. The study found that the four independent variables (financing strategy, relationship marketing, banking innovations and human resource focus) significantly influenced organizational performance of listed commercial banks in Kenya. The study concluded that first, a well-crafted and effectively implemented financing strategy can enhance organizational performance of listed commercial banks in Kenya. Secondly, consistent application of relationship marketing approaches like bonding with customers, winning brand trust, reciprocity and swift conflict resolutions can attract and retain a significant customer base that can enhance performance of listed commercial banks. Thirdly, timely adoption of viable banking innovations can lead to a significant improvement in the organizational performance of listed commercial banks. Fourthly, commercial banks’ commitment to human resource attributes that can motivate employees to work extra hard for the overall organizational performance of banks. The study recommended that first, finance managers of listed commercial banks should craft a feasible financing strategy that viably realize significant contribution to the bank’s performance. Secondly customer service officers should consistently apply relationship marketing approaches like bonding, winning brand trust, reciprocity and swift conflict resolutions, to attract and retain a considerable customer base that can significantly enhance the performance of the bank. Thirdly, innovators in the banking sector should timely roll out viable banking innovations to cut operational costs and enable listed commercial banks realize a significant improvement in their organizational performance. Fourthly, the banks’ top management team should concisely focus on human services so as to attract and retain high flier and talented employees that can steer listed commercial banks to superior organizational performance. For further research, a similar study can be done on all commercial banks in Kenya so as to compare empirical findings and a similar study can be replicated on Micro Finance Institutions and deposit taking Saccos so as to compare empirical findings. Key Words: Finance, Banking Innovations, Relationship Marketing, Human Capital Focus , Commercial Banks CITATION : Ratemo, R., & Osieko,M. (2023). Combination strategy and organizational performance of listed commercial banks in Kenya. The Strategic Journal of Business & Change Management, 10 (3), 236 – 251.
肯尼亚上市商业银行的组合策略与组织绩效
本研究考察了融资策略、银行创新、关系营销和人力资本关注对肯尼亚上市商业银行组织绩效的影响。本研究采用描述性调查设计。采用自我管理的结构化问卷(封闭式问题)。研究发现,融资策略、关系营销、银行创新和人力资源关注这四个自变量对肯尼亚上市商业银行的组织绩效有显著影响。研究得出结论:首先,精心设计和有效实施的融资策略可以提高肯尼亚上市商业银行的组织绩效。其次,持续运用与客户建立联系、赢得品牌信任、互惠互利、快速解决冲突等关系营销手段,可以吸引和留住大量客户,从而提升上市商业银行的绩效。第三,及时采用可行的银行创新可以显著提高上市商业银行的组织绩效。第四,商业银行的人力资源承诺属性能够激励员工为银行的整体组织绩效付出额外的努力。研究建议:首先,上市商业银行财务管理者应制定可行的融资策略,切实实现对银行绩效的重大贡献。其次,客户服务人员应始终如一地运用关系营销方法,如建立关系、赢得品牌信任、互惠互利和迅速解决冲突,以吸引和留住大量客户群,从而显著提高银行的业绩。第三,银行业创新者应及时推出可行的银行创新,以降低运营成本,使上市商业银行实现组织绩效的显著提高。第四,银行高层管理团队应简洁地关注人力服务,以吸引和留住优秀人才,从而引导上市商业银行获得卓越的组织绩效。为了进一步研究,可以对肯尼亚所有商业银行进行类似的研究,以比较实证结果,也可以对小额金融机构和储蓄银行进行类似的研究,以比较实证结果。关键词:金融,银行创新,关系营销,人力资本焦点,商业银行Osieko, M。(2023)。肯尼亚上市商业银行的组合策略与组织绩效。商业战略杂志;变革管理,10(3),236 - 251。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信