Co-Creation of The Tourism Experience at International Sport Tourism Events

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599523x16957834460277

Margarida Mascarenhas, Joana Alves, Elsa Pereira, Rute Martins

引用次数: 0

Abstract

The co-creation of the tourist experience in sporting events has received little scientific attention. This study aimed to analyse the influence of co-creation of the tourist experience on the memorability of the experience through the attention and involvement of sporting event tourists, and to verify whether this influence changes with the type of experience (i.e. active participant versus spectator). A total of 356 questionnaires was collected at two international cycling events held in Portugal in 2021. The data were analysed with structural equation analysis and a Mann-Whitney test. Co-creation influences attention and involvement, which, in turn, help to explain the relationship between co-creation and memorability, highlighting differences between the two types of experience. For the first time, the on-site co-creation model was applied to sport tourism events. In this touristic context, experiences must be developed through a customized approach based on the creation of hedonic and eudaimonic experiences.

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国际体育旅游赛事旅游体验的共同创造

体育赛事中游客体验的共同创造很少受到科学的关注。本研究旨在通过体育赛事游客的注意力和参与来分析旅游体验的共同创造对体验可记忆性的影响，并验证这种影响是否随体验类型(即积极参与者与旁观者)而变化。在2021年在葡萄牙举行的两场国际自行车赛事中，共收集了356份问卷。采用结构方程分析和Mann-Whitney检验对数据进行分析。共同创造影响注意力和投入，这反过来又有助于解释共同创造和记忆之间的关系，突出了两种体验之间的差异。首次将现场共创模式应用于体育旅游赛事。在这种旅游环境下，必须通过一种基于创造享乐和愉悦体验的定制方法来开发体验。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.