GPT revolution and digital entrepreneurial intentions

IF 2.9 Q2 BUSINESS

Journal of Entrepreneurship in Emerging Economies Pub Date : 2023-11-14 DOI:10.1108/jeee-07-2023-0260

Samer Abaddi

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引用次数: 0

Abstract

Purpose Generative pretrained transformers (GPTs), soaring to one million users at lightning speed, outpaced social media giants (15 times faster) (Buchholz, 2023). Despite this, scant research explored GPT’s impact on the digital entrepreneurial intentions (EIs) of students and tech-savvy generations. This study aims to pioneer a fusion of the technology acceptance model (TAM) and the theory of planned behavior (TPB), bridging the gap in research. Design/methodology/approach In this bold quantitative quest, business administration students became fearless participants, engaging in a survey of profound significance. Guided by the mighty powers of G*Power and Stata’s structural equation modeling builder, the intricate relationships within a robust sample of ( n = 400) were unraveled. Findings The mediating power of GPT usefulness and GPT ease of use part of the TAM emerges, paving the way for a future brimming with digital entrepreneurship (DE) boundless possibilities. Predictably, the study found that TPB constructs also affect the EI of students. Originality/value This groundbreaking study brings together the powerful combination of TAM and TPB, while pioneering the exploration of GPT models’ mediating role. Its findings offer invaluable contributions to the field of DE and policymakers.

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GPT革命和数字化创业意图

生成式预训练变压器(gpt)以闪电般的速度飙升至100万用户，超过了社交媒体巨头(快15倍)(Buchholz, 2023)。尽管如此，很少有研究探讨GPT对学生和精通技术的一代的数字创业意图(ei)的影响。本研究旨在探索技术接受模型(TAM)与计划行为理论(TPB)的融合，弥合研究的空白。在这个大胆的量化探索中，工商管理专业的学生成为无所畏惧的参与者，参与了一项意义深远的调查。在强大的G*Power和Stata的结构方程建模生成器的指导下，(n = 400)个健壮样本中的复杂关系被解开了。发现GPT有用性和GPT易用性在TAM中的中介作用显现出来，为未来充满数字创业(DE)无限可能性铺平了道路。不出所料，研究发现TPB构念也会影响学生的情商。这项开创性的研究将TAM和TPB强有力地结合在一起，同时开创了对GPT模型中介作用的探索。其研究结果为DE领域和政策制定者提供了宝贵的贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Entrepreneurship in Emerging Economies BUSINESS-

CiteScore

7.70

自引率

16.70%

发文量

期刊介绍： JEEE acquaints the readers with the latest trends and directions of explorations in the theory and practice of entrepreneurship. For the research section, the Journal of Entrepreneurship in Emerging Economies considers high quality theoretical and empirical academic research articles in the field of entrepreneurship, as well as general reviews. The ‘Entrepreneurship in practice’ section publishes insights from industry, case studies, policy focus pieces and interviews with entrepreneurs. Coverage will focus primarily on the following topics: Government policy on entrepreneurship International entrepreneurship Small and medium-sized enterprises Family-owned businesses The innovator as an individual and as a personality type New venture creation and acquisitions of a growing company Entrepreneurial behaviour in large organizations Venture financing and entrepreneurial education Minority issues in small business and entrepreneurship Corporate and non-profit entrepreneurship Ethics, the entrepreneur and the company Entrepreneurial cooperation and networking Entrepreneurial environment and cross-cultural management Comparative studies of entrepreneurship and marketing issues Development of the service sector and Chinese economy Chinese marketing and business innovation Service marketing and service innovation Brand management and network innovation Supply chain management and customer relationship management Entrepreneurial processes Risk management and venture capital Entrepreneurship and environmental sustainability Entrepreneurial growth and business sustainability Entrepreneurship, social sustainability, and social justice Entrepreneurship, proverty alleviation, and economic development.