Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents

IF 4.2 Q2 BUSINESS
Regina Jihea Ahn, Michelle R. Nelson, Lauren Eales, Fernanda Da Silva Cherubini, Tori S. Simenec, Anisa Ali, Susan Lycett Davis, Gail M. Ferguson
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引用次数: 0

Abstract

AbstractIn the United States, where Black and Hispanic youth are disproportionately targeted by marketers, persuasion knowledge (PK) has not been thoroughly studied among underrepresented groups. The extent to which Black immigrant/refugee adolescents understand persuasion tactics and develop coping skills is explored in this mixed-methods study. Adolescents were aware of persuasion tactics on social media, relying on visual cues to identify sponsored posts. Media use was positively related to PK, and African American media use was associated with skepticism. Although there remains a need to further develop PK, adolescents demonstrated generally skillful coping strategies for influencers’ persuasion tactics. AcknowledgmentsWe gratefully acknowledge the students and families in the participating communities of the Food, Culture, and Health Study (Cunno, Caado, and Caafimaad Study), on which this paper is based.Disclosure statementNo potential competing interests were reported by the author(s).Additional informationFundingThis project was funded by a 2020 Research Acceleration Developmental Project seed grant (PI: Dr. Gail M. Ferguson) through the University of Minnesota’s College of Education and Human Development and in collaboration with University of Illinois at Urbana–Champaign and University of Miami.
探讨黑人移民和难民青少年的说服知识、身份相关媒体使用和广告怀疑主义
摘要:在美国,黑人和西班牙裔青年不成比例地成为营销人员的目标,说服知识(PK)尚未在代表性不足的群体中进行彻底研究。在这个混合方法的研究中,探讨了黑人移民/难民青少年理解说服策略和发展应对技能的程度。青少年知道社交媒体上的说服策略,依靠视觉线索来识别赞助帖子。媒体使用与PK呈正相关,非裔美国人媒体使用与怀疑有关。虽然还需要进一步发展PK,但青少年对影响者的说服策略表现出普遍的熟练应对策略。我们感谢参与食品、文化和健康研究(Cunno, Caado和Caafimaad研究)社区的学生和家庭,这是本文的基础。披露声明作者未报告潜在的竞争利益。本项目由2020年研究加速发展项目种子基金(PI: Dr. Gail M. Ferguson)资助,通过明尼苏达大学教育与人类发展学院,并与伊利诺伊大学厄巴纳-香槟分校和迈阿密大学合作。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.80
自引率
32.40%
发文量
17
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