The high of higher education: interactivity its influence and effectiveness on virtual communities

IF 4.5 Q1 MANAGEMENT
Kajal Srivastava, Masood H. Siddiqui, Rahul Pratap Singh Kaurav, Sumit Narula, Ruturaj Baber
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引用次数: 0

Abstract

Purpose Amidst the COVID-19 pandemic, education has shifted to online teaching and learning. Interactivity is a crucial tool used to make online education effective. This study empirically examines the role of interactivity in higher education and its influence on students' behavioral outcomes, specifically focusing on soft skills and personality upgradation. Design/methodology/approach A quasi-experimental research design was carried out for post-graduate students undergoing a business communication course from four major institutions. For analysis, t -test, confirmatory factor analysis (CFA) and partial least squares structural equation modeling (PLS-SEM) have been employed. Experimental research has established the causal relationship between interactivity, personality and soft skill upgradation (SSU). Findings It was found that the theoretical structural model has a rational model-fit validity. Resultantly, practitioners may use prior knowledge of virtual community (VC) members to enhance web interactivity, thereby increasing social identity and social bonds in a group for more meaningful and effective delivery of online courses. Research limitations/implications The major limitations lie in its context-dependent nature, predominantly influenced by the pandemic-induced mandatory online learning. The study's cross-sectional design also inhibits its ability to assess goal-directed behaviors over time, necessitating further longitudinal research. Originality/value The study is one of the pioneering pieces of research that examines the role of pre-defined grouping and enhanced web interactivity in VCs in the context of online learning, especially during the COVID-19 pandemic. Integrating theories of web interactivity, social bond theory (SBT) and social identity theory (SIT) provides a novel understanding of cognitive and social influences that drive meaningful online discussions and their impacts on knowledge enhancement and personality development. Its findings have implications for the design of effective online learning environments and e-learning pedagogy, contributing to the growing domain of information and communication technology (ICT)-enabled education.
高等教育的高度:互动性及其对虚拟社区的影响和有效性
在新冠肺炎大流行期间,教育已转向在线教学。互动性是使在线教育有效的关键工具。本研究实证检验了互动在高等教育中的作用及其对学生行为结果的影响,特别关注软技能和人格升级。设计/方法/方法对四所主要院校的商务传播学研究生进行了准实验研究设计。分析采用了t检验、验证性因子分析(CFA)和偏最小二乘结构方程模型(PLS-SEM)。实验研究已经建立了互动性、个性和软技能升级之间的因果关系。发现理论结构模型具有合理的模型拟合效度。因此,从业者可以利用虚拟社区(VC)成员的先验知识来增强网络交互性,从而增加群体中的社会认同和社会联系,从而更有意义和有效地提供在线课程。研究局限/影响主要局限在于其情境依赖性,主要受流行病导致的强制性在线学习的影响。该研究的横断面设计也抑制了其评估目标导向行为的能力,需要进一步的纵向研究。该研究是研究在线学习背景下,特别是在COVID-19大流行期间,风险投资中预定义分组和增强网络交互性的作用的开创性研究之一。整合网络互动性理论,社会纽带理论(SBT)和社会认同理论(SIT)提供了一种新的理解认知和社会影响,驱动有意义的在线讨论及其对知识增强和人格发展的影响。其研究结果对设计有效的在线学习环境和电子学习教学法具有启示意义,有助于信息通信技术(ICT)教育领域的发展。
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来源期刊
CiteScore
10.40
自引率
16.10%
发文量
154
期刊介绍: Benchmarking is big news for companies committed to total quality programmes. Its enthusiastic reception by many prominent business figures has created high levels of interest in a technique which promises big rewards for co-operating partners. Yet, like total quality itself, it must be understood in its proper context, and implemented single mindedly if it is to be effective - this journal helps companies to decide if benchmarking is right for them, and shows them how to go about it successfully.
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