Relationship of environmental strategy and performance: role of green human resource management

Abstract

In view of the increasing attention of stakeholders addressed towards environmental issues, organisations have begun to proactively adopt environment management strategies. Green human resource management (GHRM) practices serve to translate strategy into performance outcomes. The present study focuses on the relationship between proactive environmental strategy (PES) and environmental performance (EP) with GHRM as the mediator. Literature reveals that though research attention has been directed towards the adoption of proactive environmental strategy, studies focusing on the mediating role of GHRM in the relationship between PES and EP are lacking. The present study aims to fill this gap. Data was collected through a questionnaire survey conducted among the employees of the selected firms. The total sample consisted of 290 executives. Results from structural equation modelling suggested that PES had a positive effect on EP with GHRM partially mediating this relationship. Managerial implications of the study are discussed.