Application-based mobile payment systems: continuance intention and intention to recommend

IF 0.7 4区管理学 Q3 COMMUNICATION

International Journal of Mobile Communications Pub Date : 2023-01-01 DOI:10.1504/ijmc.2023.127374

Abul Khayer, Md Shamim Talukder, Yukun Bao, Md Nahin Hossain

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引用次数: 1

Abstract

This research paper valuates the factors of continuance intention and intention to recommend application-based mobile payment systems. The research model has been developed based on several strands of theories in information systems. The model has been tested using 360 respondents' data collected from Wuhan, PR China. This study used a hybrid method by relating structural equation modelling (SEM) and artificial neural network (ANN) for analysing data. The SEM confirms that satisfaction, perceived usefulness, perceived enjoyment, habit, and context are the key predictors of the continuance intention. The continuance intention positively affects the intention to recommend the application-based mobile payment. This study also confirms the moderating effect of context on the relationship between satisfaction and continuance intention. The ANN concludes that the most significant predictor of continuance intention is satisfaction, while the least important factor is habit. This study's implications provide worthy insights to the researchers, practitioners, and managers, which assist them in devising effective strategies for implementing application-based mobile payment.

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基于应用的移动支付系统:延续意向和推荐意向

本研究对基于应用的移动支付系统的延续意愿和推荐意愿进行了评价。该研究模型是基于信息系统的若干理论发展起来的。该模型使用从中国武汉收集的360名受访者的数据进行了测试。本研究采用结构方程模型(SEM)和人工神经网络(ANN)相结合的方法对数据进行分析。扫描电镜证实，满意度，感知有用性，感知享受，习惯和环境是继续意向的关键预测因素。延续意愿正向影响基于应用的移动支付推荐意愿。本研究也证实了情境对满意度与继续意向的调节作用。人工神经网络的结论是，最重要的预测因素是满意度，而最不重要的因素是习惯。本研究的启示为研究人员、从业者和管理者提供了有价值的见解，帮助他们制定有效的策略来实施基于应用程序的移动支付。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Mobile Communications COMMUNICATION-

自引率

12.50%

发文量

期刊介绍： The world of mobile communications is not a trend, but a phenomenon. IJMC, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications. Topics covered include Integrated mobile marketing communications Wireless advertising/CRM Telematics, pervasive computing Incoming/outgoing wireless links Location management Diffusion, security, efficacy, interaction/integration Metric mobile business enterprises PDAs in services delivery M-/u-business models, m-/u-commerce Digital office, groupware, roomware Mobile ad hoc networking, wireless information assurance Nomadic/portable communications Cross-cultural mobile communications Teaching mobile communication applications Mobile/handheld devices in the classroom, tele-learning.