GASTRONOMIC COFFEE TOURISM HOW TOOL FOR ATTRACTING TOURISTS TO THE REGION

Abstract

The article discusses the basis for the development of the concept of “coffee tourism”. The authors note that, despite the continued massiveness of tourist demand for certain products and destinations, the development of niche types of tourism is a promising tool for attracting tourists and developing regional tourism. The research results show that the possibilities of coffee production in the region and the established market of consumers of coffee products set the basis for the development of such tours. Coffee tourism not only brings real experiences to tourists and creates social and economic value, but also helps to create a destination’s brand image, creating opportunities for promoting tourism destinations.