Motivating and sustaining commitment to quality assurance.

Abstract

It is important to realize the dynamics of individual as well as group motivation when planning QA activities because measuring the quality of care should be important to all staff on the unit. The nursing manager, however, is a crucial individual to involve in QA activities in order to make unit QA activities a priority for the unit. By understanding the dynamics of motivation and change, the QA coordinator can successfully work with nursing managers and nursing staff to demonstrate the impact of QA activities on enhanced quality of care.