The Effect of Destination Image, Memorable Tourism Experience with Second Order Construct towards Revisit Intention: Study in Karimunjawa National Park

Abstract

The tourism sector is one of the sectors that experienced significant development. Indonesia is one of the countries that are developing the tourism industry because of the economic needs. The main objective of this research is to prove the influence of destination image, memorable tourism experience that is measured using the second order method, toward revisit intention in Karimunjawa National Park. Method of collecting data is using a questionnaire. Respondent samples obtained were 145 respondents with purposive sampling technique. Data analysis is using PLS. This study shows that the image of a destination has a positive influence on revisit intention via the mediating effect of memorable tourism experiences.