Kemampuan Absorptif Sebagai Variabel Mediasi pada Pengaruh Orientasi Kewirausahaan Terhadap Keunggulan Kompetitif

Abstract

The present study purposes to examine the mediating role of Absorptive Capacity in its nexus among Entrepreneurial Orientation and Competitive Advantage on SMEs in Yogyakarta Province, Indonesia. To validate the proposed model, self-administered questionnaire were conducted to gathering data from SMEs owners in Yogyakarta Province, Indonesia, 120 questionnaires returned and used for statistical analysis Out of 179 distributed. Measurements and structural models were assessed using Hierarchical regression analysis. The results show that absorptive capacity mediates the relationship between innovativeness, risk taking and proactiveness on competitive advantage. In the path of influence between innovativeness and risk taking on competitive advantage, absorptive capacity is a fully mediating variable, while proactiveness on competitive advantage is a partial mediating variable. These findings confirm the knowledge-based view, which states that entrepreneurial orientation and absorptive abilities as intangible resources can create value in the development of products and their results, entrepreneurial orientation and absorptive abilities are able to bring craft business actors to create a competitive advantage. The limitation of this study is that the absorptive capacity variable is relatively rarely used, especially for SMEs, so that the perception of the subjectivity of respondents is still very.