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Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

Impresa Progetto - Electronic Journal of Management Pub Date : 1900-01-01 DOI:10.15167/1824-3576/IPEJM2019.2.1208
M. Viassone, Régine Vanheems, Francesca Serravalle
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消费者对增强现实的认知:“意大利制造”品牌的应用
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Impresa Progetto - Electronic Journal of Management
Impresa Progetto - Electronic Journal of Management
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