Venturing into retail: SoGal and cherry blossom intimates

Abstract

Graduate or Undergraduate Entrepreneurship Majors Entrepreneurship/Venture Capital (VC) Investing The case highlights a women-founded venture capital firm that values investments in diverse entrepreneurs and an innovative retail business started by two minority entrepreneurs. Students will be asked whether the firm should invest in the venture and will also be asked to discuss models that may help transform the retail business into a VC-backed scalable technology business. By the end of the discussion, students will be able to evaluate the feasibility and scalability of a new business venture; and evaluate the alignment between a venture capital company and a new venture. Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. This case highlights the lack of resources for women and minority entrepreneurs as well as the underrepresentation of minority women in the VC industry. CSS 3: Entrepreneurship