{"title":"Improving The Economic Capability Of The Village Community Through Msme Karanggeneng Makmur, Sleman, Yogyakarta","authors":"Danang Sunyoto, M. A. Kalijaga, Syamsul Hadi","doi":"10.58765/emhum.v1i1.108","DOIUrl":null,"url":null,"abstract":"Objective:Efforts to improve the community's economy through MSME food product activities. Problems: Implementation of activities has not used methods according to marketing/sales theories. Method: Literature review and observation of activity implementation. Results: The implementation of MSME activities requires five methods in managing MSME so that they can be sustainable, namely the limited promotion method, direct sale, one seller one table, different product, limited time.","PeriodicalId":305531,"journal":{"name":"EMPOWERING HUMANITY","volume":"5 3-4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"EMPOWERING HUMANITY","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.58765/emhum.v1i1.108","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Objective:Efforts to improve the community's economy through MSME food product activities. Problems: Implementation of activities has not used methods according to marketing/sales theories. Method: Literature review and observation of activity implementation. Results: The implementation of MSME activities requires five methods in managing MSME so that they can be sustainable, namely the limited promotion method, direct sale, one seller one table, different product, limited time.