Social Media Mining: Impact of the Business Model and Privacy Settings

Abstract

Social media platforms have changed our lives and it is unimaginable to do without them nowadays. A large quantity of data is created that way every day; information gathered through data mining on the basis of this data is used for important decisions. The source of this social media mining has not been questioned abundantly enough in recent research. This paper represents a case study on the influence of the business model and privacy settings behind a social media platform onto the results of data mining built upon the data of these services. The social media platforms focused upon in this case are Facebook (FB) and Twitter.