Research on the Promotion Strategy of Dong Village Cultural Tourism from the Perspective of Cultural Gene

Abstract

At present, due to the improper development of Dong villages, the display of residential buildings is unfavorable and the landscape style is not attractive. The cultural connotation of Dong villages has been impacted, and their tourism industry gradually lacks characteristics. It is urgent to tap the characteristic culture in the villages. In view of the problems existing in the cultural tourism of Dong villages, this paper analyzes the cultural characteristics of Dong villages, such as landscape structure and residential style, from the perspective of cultural gene. Combined with the current situation of eight villages of Chengyang in Guangxi, starting from the regional culture, national culture and modern cultural genes of the villages, this paper introduces digital protection and display technology, carries out modern interpretation of their cultural genes, and puts forward the promotion strategy of Dong village cultural tourism industry, so as to better spread and develop Dong characteristic culture.