Extended Abstract: UX and the Audience: Audience Experience

Abstract

Postmodern life is increasingly engaged in ubiquitous hyperreal scenarios. These scenarios include media interfaces that mesh entertainment with data collection and audience analytics. As these practices escalate in the media industries, there is an increased need for explication and advocacy on the behalf of audiences. An examination of current conceptualizations of audiences in media spaces is called for. Technical and professional communicators and UX researchers and professionals, as interrogators and advocates, are encouraged to engage readily with agentive audiences in media industry spaces.