China's Consumption of Sports Entertainment Group of Social Stratification

Abstract

With China's rapid economic development, leisure time increased, the growth of per capita income, foreign exchange frequent, making more and more people on sports fitness and entertainment have a new understanding of the life of sports, daily trend will become increasingly evident. Through the study of social stratification theory surrounding the consumption of sports entertainment feature of the various consumer groups, found that middle-class elite in the consumer sector is the backbone of the sports entertainment, how to cultivate the future market has become the focus of this paper.