An NFC-Based Solution for Discount and Loyalty Mobile Coupons

Abstract

Today, the success of the business model "deal-of-the-day" it's not a secret, in fact, it is manifested by the large amount of economically stable companies that operate nowadays, always trying to bypass the traditional media through promoting the use of smart phones. In this paper, we describe a complete ecosystem with similar purposes that makes completely expendable the paper support. The system is called Wing Bonus and it is responsible for dissemination, distribution, supply, validation, and managing of vouchers, loyalty point card and all kind of coupons using NFC. Wing Bonus is also a platform for advertising all kind of products and a great system for making market research. The system is accessible through its Website and a mobile application for managing coupons. The mobile application uses NFC technology to supply and exchange m-coupons. The Website allows the user to manage his/her account movements, providing a complete way of system data maintenance.