Data Modeling and Analysis on Fashion Evolution

Abstract

Fashion styles often change over time, but why and how certain fashion clothes become out of style is rarely investigated. Researchers have long been interested in understanding why and how some fashion styles last long, while others are short lived. Our research demonstrates that the adoption speed affects fashion evolution. We analyze data obtained from the VOGUE magazine on clothes' frequency of appearance. Results show that cloth styles adopted quickly would become unfashionable faster. This may help understanding fashion consumption and thus guide the marketing effort.