ANALISIS BAURAN PROMOSI UNTUK MENINGKATKAN VOLUME PENJUALAN Unit Susu Sapi Perah Koperasi Unit Desa (KUD), Jl. Kolonel Matsuri Desa Jambudipa Kec. Cisarua, Bandung 40551

Erminawati Dewi, Evan Firdaus, Adri Arisena, Fitriana Dewi Sumaryana
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Abstract

The research was motivated by the problem of declining sales of KUD Sarwa Mukti in the Cow Milk  Unit. The Dairy Cattle Business currently accommodates 236,580 liters of milk produced by members per month in 2019, in 2018 it accommodates members' milk production of 413,535 liters per month. In 2019 the production of dairy cows decreased by 176,955 liters, this was due to the termination of cooperation with a company PT. Cimory due to the impact of Covid- 19. To be able to increase the sales volume of cow's milk, a sales promotion is needed, with a good sales promotion it can increase sales volume and the cooperative's dairy cow is more widely known by the public.This research is: (1) Knowing the promotional mix applied in KUD Sarwa Mukti to increase sales volume, (2) Knowing what factors can increase the promotion mix in the dairy unit of KUD Sarwa Mukti, (3) Knowing the efforts What are the efforts made by KUD Sarwa Mukti to increase sales volume in the dairy unit of dairy cows.The results showed that the promotional mix carried out by KUD Sarwa Mukti was not maximized and the cooperative was still using Word OF Mount Marketing promotions, in 2013 they had time to distribute brochures but only once to introduce more widely to the public. The suggestion put forward by the researcher is that it is recommended to KUD Sarwa Mukti to improve the promotion mix so that the cooperative is better known by the general public outside or inside the city and makes it easier to find information about cow's milk and the condition of KUD Sarwa Mukti and can also compete with other companies in promoting their products for increase sales volume. And always maintain quality and good service to consumers.
推广BAURAN分析,以增加合作社农村奶牛场(KUD)的销量。Matsuri上校,Jambudipa Kec村。西萨鲁阿,万隆40551
这项研究的动机是KUD Sarwa Mukti在牛奶部门销售下降的问题。奶牛业务目前在2019年每月可容纳会员生产的236580升牛奶,2018年可容纳会员每月生产的413535升牛奶。2019年,奶牛产量减少了176955升,这是由于受Covid- 19的影响,与PT. Cimory公司终止了合作。为了能够增加牛奶的销售量,需要进行促销活动,通过良好的促销活动可以增加销售量,并且合作社的奶牛被公众更广泛地了解。本研究是:(1)了解KUD Sarwa Mukti为提高销售量所采用的促销组合;(2)了解哪些因素可以提高KUD Sarwa Mukti奶牛单元的促销组合;(3)了解KUD Sarwa Mukti为提高奶牛的奶牛单元的销售量所做的努力。结果显示,KUD Sarwa Mukti进行的促销组合没有最大化,合作社仍然使用Word OF Mount Marketing促销,2013年他们有时间分发小册子,但只有一次向公众更广泛地介绍。研究者提出的建议是,建议KUD Sarwa Mukti改善促销组合,使合作社更容易被城市内外的公众所知,并使其更容易找到有关牛奶和KUD Sarwa Mukti状况的信息,并与其他公司竞争推广其产品以增加销量。并始终保持对消费者的优质和良好的服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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