Optimiser les stratégies de communication dans la lutte contre l’antibiorésistance

Abstract

The excessive consumption of antibiotics represents a serious risk to public health, by favoring the appearance of bacteria resistant to antibiotics. To fight against this scourge, various strategies, essentially consisting of raising awareness through communication and awareness-raising actions, have been put in place. However, despite these initiatives, the phenomenon of antibiotic resistance is only increasing, to the point that some experts fear the advent of a «post-antibiotic era», with the existence of bacteria highly resistant to antibiotic treatments. known. This contribution therefore sets itself the task of defining, in the perspective of preventive communication, the communication strategies, better the conditions for optimizing the communication strategies, so as to make the latter likely to produce populations a reasoned use of antibiotics.