The Structure of Advertisement

Abstract

The purpose of this task is to analyze how the text should be written in the advertisements. Advertising is the best way to realize communication between the consumer and the company that sells the product. Therefore, It is important to study the sentence structures made in advertisements. Ads are remembered by consumers, being those short sentences, simple and very close to their language.

At the beginning of this task are given theories on the language of advertising, after that I illustrated them with examples. As an object of this study of the language of advertising I have defined the advertising of five large stores in Kosovo and Albania. These stores offer the same products and services.

This paper is very modest, and it has a lots of gaps that need to be filled, so whoever is reading it I hope that gets motivated to develop it further.