Method for Nearby Product Marketing using Wi-Fi Aware Technology

Abstract

There are various methods of business product advertisement like newspapers, television, posters, or ads on blogs. However, in these methods, we are targeting the audience using different metadata. In this paper, we will discuss a method for targeting a nearby audience using new - aware technology and providing a communication channel between buyer and seller. Wi-fi aware, also known as neighbor awareness network (nan) is a low power discovery mechanism that runs over wi-fi. System architecture, its benefits, and comparison with other existing methods are also explained.