Study on influence of the visibility in store lighting

Abstract

Human is earned the information of 80% with eye. If the object of appearance is changed, impression felt by human also is changed. The store is illuminated objects with lighting, different types of lighting was gave various impression to consumer. In store, lighting method, equipment and design are devised with human visibility. Visual information is affected to the consumer appetite. This study was focused on store lighting at supermarkets, aimed to digitalize and quantify the effects of the visibility on foods. From this result, it had been clarified that the optimum color temperature for each food were variant. Lighting with the optimum color temperature can make enhance the feature of food. Therefore, improvement of visibility was raised consumer appetite.