"A Legend in Her Own Time": Lauren Bacall, Aging Stardom, and Cultural Memory in Applause

Abstract

ABSTRACT:In 1970, more than twenty-five years after her film debut, Lauren Bacall made a dramatic comeback as Margo Channing in Applause (1970–73), the Broadway musical remake of All About Eve (1950). Defying critical skepticism and popular ageism and confronting the public's enduring memory of her screen image, she achieved new heights in her lucrative and award-winning turn onstage. This essay examines the show's production history from the vantage point of Bacall's own archives, placing personal writing in conversation with press coverage to trace how the star leveraged theatrical success to reinvent herself as a "living legend" of Old Hollywood.