R & D Intensity and Corporate AI Strength Attention: The moderating role of Coercive Pressure and Mimetic Pressure

Abstract

Based on the resource-based view and institutional theory, this paper used the panel data of 101 listed companies in AI-related stocks from 2011 to 2017 as samples to analyze and test the influences of corporate R & D intensity on corporate AI strength attention as well as the moderating effect of institutional pressures during this process. As shown by resulte, corporate R & D intensity can positively affect the corporate AI strength attention. Coercive pressure can negatively adjust the relationship between corporate R & D intensity and corporate AI strength attention. Mimetic pressure can positively adjust the relationship between corporate R&D intensity and corporate AI strength attention. This paper is theoretically and practically significant to explore the relationship between corporate R&D intensity and corporate social responsibilities.