Perspective directions of green tourism development in Ukraine

Abstract

Law of Ukraine «On Personal Farming», which declares that activities, related to the management of private farms (and rural green tourism is a structural element of the latter), does not refer to business. A positive factor in the development of the Ukrainian agritourism market is that it is built in a decentralized manner, i.e.with little or no involvement of central structures. It enables development of this type of business, taking into account the needs and problems of rural population. In addition, a rather high level of rural unemployment is a positive effect for establishment and development of rural tourism in Ukraine (49 % of the total number of registered unemployed in 2018), which forces the population to solve their own employment problems independently by developing that type of tourism.