Planning and identification of marketable technology from the research area

Abstract

Many research institutes in the world have experienced the commercialization of their developed technologies. Approaches and contexts vary from place to place depending on their technological level and type, the kind of institute and especially depending on the long-term goals they pursue. This presentation expresses the importance of the technology marketing process in research and development institutes, the identification of success factors, strategies & variables, as a case study presents an analysis of the technology commercialization experience at the Electrical Research Institute (Mexico).