Inhibitors of Online Shopping Amongst Higher Education Students

Abstract

Given the dearth of research on online shopping in Mauritius and the intense competition amongst online shopping operators, enticing new customers and retaining existing ones is key for the survival of any online shopping business. This research examines the relationship between the inhibitors of adoption and behavioural intention to use online shopping amongst Mauritian consumers. Using a crosssectional survey, inhibitors of adoption were examined through a positivist lens. Data from a purposive sample of 268 respondents shows that online shopping are used by young adults, who are part of the Generation Y era. Perceived usefulness is a significant predictor of online shopping adoption while perceived anxiety and resistance to change are negatively related to behavioural intention, thus inhibiting online shopping adoption. These results also give credence to the dual factor theory and demonstrate that predictors of use have a stronger effect on intention to adopt online shopping than inhibitors.